Digital Transformation at Claro Guatemala: Enhancing the Customer Experience with an Innovative B2C Platform

Servicio

B2C Solution - IBM WebSphere Commerce V8

Cliente

Claro Guatemala

Año

2018

Claro is a Mexican telecommunications, entertainment, cloud services, streaming and e-commerce conglomerate operating in Latin America, owned by the Mexican company América Móvil

The strategic collaboration between our company and Claro Guatemala marked a milestone in the evolution of e-commerce in the region. Focusing on the implementation of a B2C technological platform, we seek to redefine the customer experience for Claro, adapting to changing market demands and taking advantage of the opportunities offered by the digital age.

Elevating the Customer Experience: A B2C Platform that Transforms Digital Interaction

The digital transformation undertaken focused on the creation of a robust and customer-oriented B2C platform. From modernizing the interface to implementing custom features, the platform was designed to provide a seamless and adaptive user experience. The integration of innovative tools allowed Claro Guatemala not only to expand its reach in the local market but also to stand out in the digital landscape. The platform not only facilitated agile transactions but also improved customer interaction, establishing a stronger connection between the brand and its users.

Growth in the Digital World: Claro Guatemala and the B2C Technological Revolution

This success story illustrates how the strategic implementation of a B2C technology platform can boost a company's presence in the digital market. Of course, Guatemala, through this transformation, has not only adapted to the demands of the digital age, but it has also laid the foundations for continuous growth. The collaboration between our company and Claro is a testament to how technological innovation can enhance business strategy, providing a clear vision of how leading companies can thrive in today's digital environment.

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